I'm so sorry. Please forgive me. This email includes the information that was accidentally missing from my last message.
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Happy Wednesday.
I just updated an article I originally wrote back in 2009. It's about an important subject that negatively affects a lot more dogs and their owners than any product recall.
And I feel like its such a critical topic that I needed to share it with you as soon as I could.
For years now…
A loophole in U.S. labeling law has allowed pet food manufacturers to intentionally manipulate the order of the ingredients on a label.
It's a little-known labeling trick known as ingredient splitting that can be used to mislead shoppers.
And it's all completely legal.
Now…
I don't want you (or your dog) to become a victim of this kind of marketing misinformation.
Which is why I decided to update the original article:
In the article, you'll learn:
- What is ingredient splitting?
- How to spot this deceptive trick so you can protect yourself and your dog from the harm caused by misleading marketing claims.
- What to look for on a label that's much more revealing about a dog food than the first ingredient alone?
- What are some of the most common signs of ingredient splitting?
Please be sure to share the news about ingredient splitting with other dog owners.
Keep learning.
